I’ve opened and
closed the ‘New Post’ link so many times now it seems like I should probably
just give up trying to write anything. But yet here I am writing some form of
drivel anyway. You’re welcome.
It hit me earlier
that it’s been over 2 weeks since I’ve even clicked on my own blog page let
alone read any of my friend’s posts or considered putting a few letters into
words into sentences into paragraphs into my own post. I’ve been so busy trying
to do everything that once again it’s feeling like I’m doing nothing.
I started taking
this intensive career training and pulling a lot of stuff together to start a
Content Marketing and Freelance Blogging business. I’ve been doing it for 6
years already, guess it’s time to start getting paid for all my efforts right?
Yeah well that’s
great but now I have to figure out how. And I just keep asking myself, if I
hadn’t figured out how to do it in the last 6 years am I really going to now?
The short answer
is yes. The long answer is also yes. I’m good at this conversational writing
thing and it’s high time someone started paying me to do it for them.
So there’s that.
Then right in the
middle of trying to get this business off the ground Matt took 4 days off work last
week and the two of us started our renovations. Here’s a before and after for
your viewing pleasure:
Most of you are
Facebook friends and probably already saw the album so I’m not going to go into
too much detail here but suffice to say we tore out a wall and a (3000 pound)
rock wall fireplace and now our living room is the size of Jobing.com Arena. We
could seriously start charging people to come and use it as a dance floor. So
now the next question is what the heck we’re going to do with the massive open
space.
The short answer
is I have no clue because we’re not millionaires. The long answer is I have no
clue because…you get the point.
Anyway, after
pulling down and building back up most of the open holes, we went away last
weekend so I could attend the bridal shower my sister was throwing for one of
her closest friends. It couldn’t have come at a better time. After 4 days of back
aching labor work (something I no longer do for a living, and mind you, I’m an
old lady now too) I was so ready for a couple days off.
Sleeping on an
air mattress (especially one that turns into a hot air balloon overnight) isn’t the most fun when you’ve pulled a muscle near your tailbone but if you ever find yourself
in that situation here’s some free advice:
Drink. A lot.
Then go dancing. Because all the other muscles you (shockingly) didn’t pull
while doing the renovation will be so sore the next day you won’t really notice
the one that was causing you to gimp around to begin with.
Sunday was all
about chilling out and doing as little as possible. It was so nice in fact that
we had a hard time prying ourselves off my sister’s sofa to make the 2 hour
drive home. But we did and once we were here it was right back to off-mode as
we planted our butts on our own sofa for the rest of the day.
So on Monday I
had a ton of email and other stuff to catch up on after taking 6 days off.
Catching up took the better part of the day. I was tired and cranky and didn’t
really want to work but toughed it out and got through my overflowing inboxes.
Then today I
started working on my landing page for my freelancing stuff as mentioned above
and realized that my computer is an ancient POS. Luckily I just purchased a new
laptop yesterday but it won’t be here for about 3 weeks. So I kept trying to
make the site building tools work with my non-compatible machine. Only it was
to no avail.
I wasted the
whole morning and had nothing to show for it. Instead of getting upset (er) I
dialed into a teleconference I’d signed up for through the career training
folks. Aptly titled ‘Landing Clients’ it felt like this would be a great way to
start figuring out the paycheck part.
Ten minutes into
the call it turned into a sales pitch for a big conference/workshop they have
coming up this fall. I stayed on the call just to see if there really would be
any good tips or advice about how to land clients other than going to the
bootcamp.
I wrote down
exactly 8 things during the 73 minutes I was on the phone:
- Write
about what you’re learning
- Choose
a niche right away
- Network
with everyone (even the wrong people for your niche)
- Practice
talking about your business in person
- Find
groups that understand the value a copywriter brings
- Take
the action that works for you (calls, blogs, emails, etc.)
- Find
opportunities to show yourself as an expert
- Ask
friends for referrals
Now I don’t want
to sound like an ungrateful person considering the call was free, but other than that last tip, do any of those suggestions tell a person how to land a client?
The short answer
is no.
The long answer
is that was 73 minutes spent listening to a sales pitch, not a
teleconference with any form of benefit like it was originally presented, that
I’ll never get back. And I didn’t even get a weekend at a timeshare out of it
or anything. All I got was an offer to save money on their very expensive conference.
One I might be
able to afford to attend if any of the 7 people on the call actually, you know,
gave some information on landing clients.
After the
technology and phone call debacles I decided it might be better to spend my
time getting my house put back together instead of trying to focus on doing
work that was clearly just laid out to frustrate me all day.
So I pulled on my
big girl construction pants and finished the second coat of joint compound on
the ceiling and wall.
I’m sore again
but putting the house back together seemed like the smartest idea for the best
way to get my head back together.
I forgot how
cranky I get living in a cluttery construction zone.
So for the next
couple weeks, until I can finish these home improvement projects I’m taking time
away from writing. Well at least away from finding new clients. I’ll still do
the work I have for the client that’s already paying me steadily but otherwise no
deal.
At least that’s
my plan until the laptop shows up. Once my new tech toy arrives all bets on
finishing the house are off.
Good thing compound
dries pretty quickly in the desert.
• • • • • • • • • • •
Content Marketing Strategist and Blogger for hire, Jenn has over 12 years of freelancing experience. Follow her antics on twitter @jennshon