Or, Marketing 101 and how a brand new Author can learn the best ways to get herself and her book out there when she is somewhat shy, new to the area, and no-joke broke.
Yeah that should be someone’s book title on Amazon. I’d buy that eBook if it gave detailed and specific information on exactly what to do at this stage of the game. Sadly I haven’t found one yet but I’m still looking. And no, before you ask, I don’t want to write it. If I knew how to write it I wouldn’t be in this lack of knowledge mess over my own marketing plan right now, you dig?
Anyway, I’m basing my ideas of how to proceed with marketing myself and my book on stuff I’ve heard – go to conferences, blog, guest blog, do a virtual book tour, write a press release, join some writing groups, hire a PR Rep or Marketing Manager, get out and meet people, go on radio/talk shows, get interviewed for the local paper, talk about what you do whenever anyone asks, give out business cards, etc.
Anything and everything on that list of stuff that’s free, I’m on it like blue bonnet. But here’s the thing, the ‘no-joke broke’ part is certainly me right now. I write for a living, it’s just that I don’t really make any money doing it – YET – so attending conferences and paying PR/Marketing people is a little out of reach at the moment.
People say you have to spend money to make money. Well I’ve spent some recently, and I think it’s even been in the right places.
I love being a part of the Scottsdale Society of Women Writers group! They only meet once a month though so finding another similar group would really be ideal. And it would be great to find a group just as supportive but who write similar to how I write. I had no idea but finding fiction writers with a somewhat jagged edge to their wit is actually pretty tough. Most of the ladies I’ve met write memoir or self-help style books. They’re brilliant writers but I write Gen X humor love stories. Yeah.
Fiction, especially genre fiction not about vampires/zombies/death and destruction, is much more difficult in today’s world. But I’ve always written girl-meets-boy and just because I missed out on the “Sex and the City” wave doesn’t mean I’m going to stop writing what I’m good at! Besides, interest in vampires/zombies/death and destruction stories will come and go but people will never stop falling in love, so, frankly, I feel I have the long term edge.
Getting my foot in the door at local radio and television stations (or even a local paper) would be great. But I don’t begin to know what door to knock on so I can insert that foot, so I spend countless hours researching. Which of course takes away from getting out there and selling my work. Which in turn means I can’t afford to hire a PR Rep. Which means I’m back to the vicious square one again.
For now I’ll just work with what I’ve got which is a semi decent social media presence, friends and family who are so supportive I can’t even BEGIN to thank them enough, and a brand new geographic region to explore. And who knows, maybe I’ll happen across the right contacts in the process.
All of this selling stuff is exhausting! But if nothing else at least it’s fun trying to learn.
Can't we just get to the rich & famous part?