I think I might have a teensy little problem. Apparently I’m a calendar and charts kind of girl.
Some people have cats, I have a white board. Or four. And a day planner. Plus a handmade paper chart. But that’s only because I ran out of room on the whiteboards!
Okay, I get it. That doesn’t exactly help my case against being a crazy cat, er, whiteboard, lady.
But, in my defense, they’re all crucial to my process.
A process that is quickly evolving into something bigger.
In other words, I’m gonna need a bigger whiteboard.
See, when I freaked out on that other post, it prompted a long, hard look at my current state of things. Then Matt and I sat down and talked about all things career. Mine. His. Where we’re both heading and what it will likely take to get us there.
He wants to see me succeed as much as I want to see me succeed so we talked about increasing my advertising/marketing/publicity budget. Okay, to be fair, we actually talked about me having a budget to begin with.
As someone who doesn’t pull in a big income every month, and someone who feels like I’m bleeding money every time I start setting up a new book for sale, I always feel weird about spending more.
But, this market of authors is quite saturated and I need to remember that every day I go to my job. I need to get my name out there. Especially as a sole proprietor trying to build a business in a creative industry. The truth is, we have to spend money to make money in this world.
Even an office worker doesn’t get paid to go to and from their job. Car repairs, gas, food during the day, all of that comes out of the money they make for the job they do. Money they spend to get to work to make money.
So I tore apart my old marketing plan and developed a new plan. A good plan, I think. Again, still green to all this promotional stuff but the plan I developed for the next six months or so should help to keep a buzz going.
Hey, even one Africanized bee buzzes, it might be quieter than a swarm but swat at it and see how long it takes for that swarm to arrive. Am I right?
I’m using that mentality to approach my revived interest in marketing.
But with all new projects comes brainstorming, scheduling, a great need for organization. Hence, the corner full of erasable marker.
Okay, I’m not ashamed to admit it - I love whiteboards!
Because anything and everything can easily wipe away in an instant. In fact, as soon as I’m done with a task for the month, week, day, I take my eraser and clean the task off my calendar.
I do that because I don’t like mental clutter and there’s plenty of that going on just having the boards up in the first place. I mean, you saw the picture in this post, right? When I can declutter my brain of looking at something I already finished, it frees me up to concentrate on the next task.
In any given day at work I rarely complete the same task two days in a row. True, I write almost every day but it isn’t even the same writing every day. Nor at the same time of day every day.
Thus, a room full of erasable surfaces.
So, the first whiteboard breaks down the current month by days and weeks.
The next is my advertising schedule and budget broken out into the next six months by week.
Below that is my big, blue, paper chart for tracking characters in my California Dreamin’ Series.
Next whiteboard is current book(s) in process (timeline, character development, general story notes) and a bunch of magnets I don’t know what to do with (plus the list of all sites where I need to update info on a new release and my list of beta readers).
Finally, I’ve got an eight month projection board where I list out all the stuff I need to do in a given month on books themselves (AKA: write it, send to betas, edit, etc.), giveaway schedules, free/other promotion schedules, and the rare days I will allow myself to completely disconnect from my job and take a damn vacation.
The day planner? That’s for personal stuff like actually making sure we leave the house occasionally (hockey, concerts), paying bills, seeing family, scheduling time with friends.
I’m ready. I’m organized. I’m maybe a bit over the top with my calendars and charts but, damn it, no scattered business owner ever made it very long. And after working out a realistic marketing and advertising budget for the next year, I fully intend to do everything I can to stick around as long as I can with my business.
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In addition to this drivel I also write books, both fiction and non-fiction.
Learn more on my author page.